The Beginning
A Problem We Couldn’t Ignore
Years ago, the founders observed families in their circles battling everyday health challenges—hair fall, digestive issues, skin problems, hormonal imbalances—seeking solutions in synthetic treatments, expensive dermatologists, and chemical-laden products. Simultaneously, these same families possessed ancient wisdom passed down through generations: time-tested Ayurvedic remedies that had worked for centuries.
The disconnect was stark. Ayurveda was seen as old-fashioned, relegated to grandmother’s remedies or expensive wellness retreats. Modern Ayurvedic products existed, but many compromised on authenticity for convenience. Others were steeped in tradition but inaccessible to the everyday consumer. There had to be a better way.
That’s when JivaHerb was born.
Our
Journey
Building Trust Through Authenticity
We didn’t start by chasing trends or profit margins. Instead, we did what serious Ayurvedic practitioners do: we went back to the roots. We traveled to farms and forests across Rajasthan, Uttarakhand, and Tamil Nadu, meeting farmers and herbalists who have spent their entire lives cultivating medicinal plants with care and reverence.
We partnered with traditional Ayurvedic practitioners, modern scientists, and nutritionists to understand what modern India truly needed. We spent months testing formulations, rejecting batches that didn’t meet our standards, and iterating until we created products that honoured both ancient wisdom and contemporary science.
We partnered with traditional Ayurvedic practitioners, modern scientists, and nutritionists to understand what modern India truly needed. We spent months testing formulations, rejecting batches that didn’t meet our standards, and iterating until we created products that honored both ancient wisdom and contemporary science.
Quality
Quality is at the heart of everything we do. From carefully nurtured vines to meticulous winemaking, we ensure every bottle meets the highest standards of excellence.
Our Team
Our team is a family of passionate winemakers, growers, and artisans united by a shared love for the craft. Together, we bring tradition, skill, and dedication into every bottle.